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Davos 2014: Project Mainstream

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by Tim Willmott : Be the first to leave a comment

This video introduces the proposal for Project Mainstream, jointly launched by the WEF, Ellen MacArthur Foundation and McKinsey & Company, aiming to achieve the tipping point to transform a series of key resources in the economy into productive and restorative materials flows.

Speakers

Sir Ian Cheshire, Group Chief Executive, Kingfisher, United Kingdom; Global Agenda Council on Measuring Sustainability

Ellen MacArthur, Founder, Ellen MacArthur Foundation, United Kingdom

Feike Sijbesma, Chief Executive Officer and Chairman of the Managing Board, Royal DSM, Netherlands; Global Agenda Council on the Role of Business

Moderator

Oliver Cann, Associate Director, Head of Environmental Initiatives, World Economic Forum

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Davos, Switzerland

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Davos, Switzerland 46.800120, 9.830890 Davos, Switzerland (Directions)
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