image: moritz hager
Davos 2014: Project Mainstream
by Tim Willmott : Be the first to leave a comment
This video introduces the proposal for Project Mainstream, jointly launched by the WEF, Ellen MacArthur Foundation and McKinsey & Company, aiming to achieve the tipping point to transform a series of key resources in the economy into productive and restorative materials flows.
Sir Ian Cheshire, Group Chief Executive, Kingfisher, United Kingdom; Global Agenda Council on Measuring Sustainability
Ellen MacArthur, Founder, Ellen MacArthur Foundation, United Kingdom
Feike Sijbesma, Chief Executive Officer and Chairman of the Managing Board, Royal DSM, Netherlands; Global Agenda Council on the Role of Business
Oliver Cann, Associate Director, Head of Environmental Initiatives, World Economic Forum