Interface – Leading by Example – webinar 23rd April
by Tim Willmott : Comments Off on Interface – Leading by Example – webinar 23rd April
2degrees/WWF One Planet Leaders series: Leading by Example - Interface
| UK START: 11:30 (BST) | USA START: 06:30 (EDT)
WEBINAR
Interface have long been regarded as a paragon of best sustainable practice. In this webinar Ramon Arratia from Interface will be offering some reflections on their pioneering journey.
The late Ray Anderson, the founder of Interface and a self-described “Radical Industrialist”, was one of the most vocal proponents of environmentalism’s role in business. Anderson set a seemingly radical goal for the firm: “Mission Zero,” a commitment to eliminate any environmental impacts by the year 2020. Shortly before his death in August 2011, he estimated that the company was more than halfway towards this vision.
“When we set the goal to eliminate all of our negative impacts on the environment, we knew it was aspirational,” explains Ramon Arratia, Sustainability Director. “Our people have embraced this vision, and we’ve achieved progress beyond our imagined success. However, we do not have all the answers – some solutions are still being imagined, and others are complicated to implement or financially arduous.”
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Article by Tim Willmott
Tim is the creator of sustainapedia.com and heads digital publisher Treading Lightly. His interests include nature and wild places, cooking, film, sport and music. He is a poet, writer and commentator.
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